Standards Australia
Standards Australia is a non-governmental body who creates and distributes technical standards used by electricians, plumbers and other trades.
Company
Standards Australia
Year
2023
Role
UX Design, User Testing Plan
Product Strategy
The problem
Australian electricians must adhere to strict standards for their work to be compliant. Job sites have limited connectivity for online search, and scouring physical books or pdfs is cumbersome. Standards Australia sought to provide a new app for their customers that would make search fast, easy and available offline.
Understanding the target user
Research with the target audience- electricians- was conducted by Standards Australia prior to outsourcing design and development. I consolidated research findings into a persona and journey map.
Information Architecture
Mapping User Stories
To define user requirements, I facilitated workshops with the Standards Australia team in which we collaboratively created a user story map. Since we were in different locations, we used digital sticky notes in Figma Jam for this. All user requirements were mapped to feature specifications and marked for development at launch or parked for future reconsideration.
Accessibility
I integrated WCAG guidelines into the user stories so that accessibility was embedded in the product plan from the beginning.
Comparative Research
I considered target users and the key features when reviewing references, such as content apps (netflix, podcast apps) for search, and e-reader apps for reading within a standard.
App Flow Map & Wireframes
The flow was designed to enable ease of finding and re-finding information, prioritizing search, bookmarks and automatic caching of recently viewed content. Less frequently used items are available contextually as well as in the 'more' menu.
User Testing
I created a Figma prototype for testing of the app, which was conducted with a small group of (6) senior electricians recruited by Standards Australia. Test users appreciated the easy to use search and navigation, and we adjusted some of the offline/online indicators based on this research.
Final Thoughts
The process of maximizing stakeholder input through collaborative, interactive workshops was very successful. The final app unlocked a powerful, easy to use search, with seamless offline experience.